In, The Building Blocks for Sale Videos, we will discuss the importance of creating a flattering sale video for your horse or program. We will break this down to four easy steps for you!
1) Introduction
2) Photographs & Videos
3) Execution & Editing
4) Sharing Your Video
Today we will start with the obvious, step one, the Introduction.
You may or may have thought about a sale video. From the average horse owner to the professional, sales videos are an excellent starting point for marketing your horse. Yes, marketing!
You want to know, why are videos so.. important?
Yes, well, sales videos allow first for exposure. Exposure is important to get your horse noticed throughout the area (and beyond), with various trainers and potential buyers. This will create an obvious buzz. Eventually meeting up with people who are serious buyers for your horse. Creating a "buzz" with a video takes little effort.
Videos are easy to access. They are buyer friendly. People who are horse shopping, find it much less daunting to "feel" a horse even before they actually come to try it. This allows the potential buyer to decide if they in fact want to proceed with trying your horse. Saving time and money for both them and yourself.
Videos do not have to include music. Nor do they need to be heavily edited, which can actually provide a less tangible feel and less appealing picture all-together. Videos do not need to be directed and produced by a professional, although if you can, go for it.
Just simply as you may have a website for your stable, you should have a video for your sale horse(s). You can send it via email, text, Facebook, mail and more. It's quick! People want to spend less time doing the grunt work to find the horse they desire.
But wait...
Before you go out and video your horse, take some consideration.
1) Just as a well quality sales video will get your horse noticed, a poorly done video will not and possibly turn-off your targeted audience.
2) Be conservative in your approach. Music can enhance a video as well as ruin one.
3) Editing is an art. Less is usually more, especially in un-experienced hands.
4) Videos should match, and sometimes exceed, what is in the sales ad (written ad). Features should be expressed in both venues.
5) Horses and riders should be neatly and properly turned out.
Now that we have talked some about the ideas of a sales ad, we will direct and funnel down to those important, key, blocks to the finished structure.
Below is an example of a video, which includes music and narration.
**Video Originally Uploaded By: Catherine Gallegos on YouTube.com
Following will be the Photographs & Videos portion of this series!
Stay tuned!
Plus, we'd like to hear your thoughts on creating sales videos and any insight you'd like to share with us!
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